All About Accounting Software

This week, Intacct received a 2009 K2 Quality Award for the outstanding technical support offered with its accounting applications. K2 Enterprises provides technology of continuing professional education (CPE) in the US and Canada, and their Quality Award winners are picked from amongst leading vendors in accounting and financial software. More specifically, the awards are given based on the decision of the K2 Enterprises instructor team (comprised of knowledgeable industry experts) after they examine end-user feedback and get their own hands-on experience with the products.

Part of the efficiency provided by cloud-based offerings is the opportunity it creates for rapid support response, and K2 Enterprises’ CEO, Val Steed, was especially pleased with Intacct’s cloud offering.  “Cloud accounting is a hot area in the CPA profession and Intacct has taken a strong leadership position in the space,” he said. Intacct offers a commitment to customer success and satisfaction called the Buy with Confidence℠, which is a guarantee of rapid response from their support team, and regular follow-up communication to keep clients posted on new software updates and scheduled maintenance.

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Yesterday, Salesforce.com and CODA announced that they would be joining together to create a new financial software company, FinancialForce.com. Unit 4 Agresso, which owns CODA, will be the majority shareholder in the company, and it is currently unknown what Salesforce’s stake will be.

We do know a few specifics, however. First, FinancialForce will incorporate the on-demand application Coda2go. Coda2go is based on the development platform of Salesforce’s “platform-as-a-service,” Force.com, and it can thus be assumed that Salesforce will provide support for the new application, even though it will technically be a separate entity.

Support aside, the new company will reap the marketing benefits of the –Force suffix. The company’s CEO, former CODA CEO Jeremy Roche, calls FinancialForce an extension of the Salesforce data model, and also praised the application’s myriad integration abilities. Some, like 451 Group analyst China Martens, consider the application as a solution for companies looking for a step up from Excel or Quicken. Others don’t think of it as a threat within the financial software market and consider other products to be more mature than Coda2go. Still, FinancialForce is a smart addition to the Salesforce gallery. And despite Coda2go’s relative immaturity, it is hard to argue the benefit—regarding visibility and development—that FinancialForce will receive from being under the Salesforce umbrella.

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