Peachtree by Sage Goes to The Middle East
This month, Sage Software announced a partnership agreement with ITE Distribution, which is one of Dubai’s top IT distribution conglomerates. Specifically, ITE will be broadening exposure in the Middle East for Sage’s Peachtree accounting software, and their ACT! contact and CRM solutions.
According to the contract, ITE will oversee all distribution activities for Peachtree by Sage and ACT!, from product launch, to in-store merchandising, to development with resellers. Particularly, they look forward to promoting Peachtree by Sage, with its capabilities to project cash flow, perform multi-year reports, give real-time alerts, and track expenses.
Regarding the motives behind the partnership, Sage cites they high regional demand for business and contact management applications. But the partnership will also bolster ITE’s position in the software market, as they were previously known as dealing mainly in hardware. Still, ITE put another feather in its cap earlier this year: they signed a contract to distribute Microsoft off-the-shelf software a couple months back.
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