Accounting Software Up & Comer: Brightbook
There are a host of accounting solutions available to small-business owners. A number of sites offer basic accounting and payroll solutions for free, and then there are the low-priced products offered by Sage, Intuit Software, and their competitors. This month in the United Kingdom, two London-based designers are adding their own accounting solution to that list of those catering to SMBs: Brightbook.
Borne of the two designer’s disinclination to keep books, Brightbook is intended to change the way people feel about accounting. The founders are James Henderson and Warwick Leicester, who both run small businesses and were unsatisfied with Sage’s Peachtree application—Henderson notes that Peachtree wasn’t especially lacking in features, it just wasn’t the simplest, most straightforward offering for him.
Brightbook therefore aims to make the bookkeeping process painfully simple, and during their first stage of business (and marketing), the product is free. The founders’ goal is to build a user base offering the bare bones, gratis platform, and then eventually monetize by developing paid features. They also hope to begin working with accountants on the platform—Henderson claims he has already proselytized his own clerk.
There are a number of risks in offering a free product, but Brightbook already has about 1,200 users singed up (many of them leveraged through the accounting product’s Facebook page), which adds to the idea that the Britons might really be on to something. It will be interesting to see how Henderson and Leicester are able to grow this very simple product into something more—and whether they become serious competition for the larger SMB accounting software providers.
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