QuickBooks Enterprise: A Powerful Mid-Market Player
Mom and pop businesses used to rule the markets, providing everything from groceries to gas to furniture for your home. Over time, such small businesses gave way to mid-market companies, many getting their start in the family-run store. Technologies have emerged that allowed the small business to grow and reach out the customers in other markets. One branded player, QuickBooks Enterprise, is dominating the enterprise resource planning (ERP) application market as it is providing the tools these small companies need to compete on a larger scale.
Why Does QuickBooks Enterprise Rule the Accounting Software Market?
One question that may come to mind is why QuickBooks Enterprise is gaining so much ground in a market typically dominated by Sage MAS 90, on-demand services from NetSuite or Microsoft Dynamics GP. You could easily guess that Intuit – maker of QuickBooks Enterprise – is simply trying to parlay the tremendous success the company has had in the SMB (small- to medium- business) sector into a wholly mid-market focus. By expanding on the tools that work so well, Intuit can be a powerful competitor in this space.
Benefits of QuickBooks Enterprise for Businesses
Another benefit for considering Quickbooks is the value in simplicity. Just because your company is growing doesn’t necessarily mean you are looking to get more complex in the way you do business. In fact, streamlining is a key focus for a number of growing companies as technology is making it easier for small companies to compete with larger competitors in a global market. With Intuit’s QuickBooks owning 94 percent of the small business market, chances are your company is already using QuickBooks Enterprise – why not make the easy step to QuickBooks Enterprise?
An important point beyond the simplicity you are searching for is the fact that QuickBooks Enterprise is also designed to handle the more complex environment you now likely operate. You are adding more clients and expanding your focus, perhaps you have enhanced your portfolio or taken on the assets of another company – no matter what your scenario you want the confidence in knowing the solution you select can handle the pressure while keeping you and your employees focused. With QuickBooks Enterprise, you can be assured the development of the product and the platform had you and your goals in mind, whether you stay in the mid-market or continue to grow.
What to Keep in Mind When Looking at QuickBooks Enterprise
Keep in mind as you are searching for the right accounting software to manage your environment that the QuickBooks Enterprise solution was built from the ground up to deliver within your mid-market environment. It is much more difficult for larger providers – such as SAP – to take their enterprise solution and make it work within your environment. You are more likely to pay for bells and whistles you don’t need and solutions beyond the complexity you demand could bog down your processes and hurt efficiency.
One of the most interesting things when you investigate fully why Intuit focused on the mid-market with QuickBooks Enterprise is that the company had no intention of matching any solution feature against feature. Intuit has a long history and a proven reputation in the field to know what the mid-market player needs and what features simply add bulk to the product. With support of up to 20 concurrent users, a Sybase SQL database, inventory functionality and advanced user permissions, quickbooks enterprise provides the perfect next step as you grow. Keep in mind the solution has a number of different options to fit your needs, so identify what you need before you make your selection to ensure your satisfaction.